In addition to user guides and technical communication consulting, we do plenty of other things too.
Customer support strategy
Do you know that you are legally obligated to provide a user guide with a product targeted for consumers? Are you a bit unclear on how to best handle your product’s customer support? Get in touch with us. We’ll help you plan a customer support strategy that is sensible, implementable, and just right for you and your business.
Your discussion with us will start with questions such as:
- What kind of user guide do you need and where should it be published?
- How to integrate customer support and user guides as part of your website?
- What kind of content should you have in each different manual in each channel?
- What kind of information architecture and information design is best for you?
- What is the look & feel of your customer support materials?
- Do you need support videos?
Copywriting and UX writing
In addition to user guides, Adina also creates other customer communication materials. We believe that user guides, marketing materials, and other customer comms must all tell the same story despite their usage and ways of impacting being different. In the best case, the marketing material attracts the user to the product, the user guide helps the users get started with the product quickly and easily, and other communications expand the users’ skills with the product. This kind of combination would best cater for the users’ all information needs.
Team tip: Amongst doing technical communication consulting and CTO tasks, our CTO Laura also again writes user guides if needed. She has a Copywriter’s certificate from the Institute of Marketing, and studied journalism, communication, and technical communication during her studies at the University of Tampere.
We can design and create, for example:
- White papers
- Training materials
- Content for printed and online magazines
- News releases and newsletters
- After action reports
- Texts for websites
Or, could we tempt you with something completely different?
Customer support in social media
Adina can help you think about your social media use. Your customers are in social media, so why aren’t you? Above all, your customers are talking about your product in social media and will ask you questions in your social media channels. Will you be there, answering those questions? We can also help you design your customer support strategy for social media so that it is consistent with your other communications and other customer support materials.
We can help you with the following, with an emphasis on customer support on social media:
- Social media strategy
- Setting up and managing social media accounts
- Media mapping
- Planning or producing blog posts, Facebook posts, Instagram posts, tweets, and so on
Individual people for individual tasks
If everything else is ready but you need someone to write, illustrate, manage your projects, we can help. In need of proofreading or testing? We can do that for you too. Get in touch!