Some humorist in Twitter asked who leads the digitalisation in your company: A) CEO, B) CTO, or C) COVID-19? Especially people who do specialist work have quickly begun to work remotely all over the globe. We at Adina have worked remotely in a global environment throughout the existence of our company, so for us the change has not been significant or challenging. Our team has long experience in virtual co-operation with global teams.

We cannot yet know all the implications of the global COVID-19 pandemic, but what is certain is that the work of specialists will change. There will be more remote work, and work-related travel will decrease. Air travel will become more expensive in any case, as some airlines will go bankrupt. As travelling decreases, it leaves more room for efficient work. This saves time and money. Of course, it is still important to meet customers and colleagues face to face, at least on occasion, but for example regular 1- or 2-hour weekly meetings can well be held online.

Finding and accessing high-quality digital materials easily will become more important. In addition, more and more people will need better communication skills – making complex issues and concepts clear and easy to understand in a quickly changing world.

We at Adina have strong expertise in communications, and all the trainings Adina offers, to be found on our website, can be held online. During the past few weeks, we have quickly changed face-to-face trainings, already agreed with our customers, to online trainings.

I have recently admired the digital leap taken by the Finnish teachers. Things start to proceed when they must proceed. At home, I sit with our 9 and 11-year-olds in our individual, simultaneous Teams or Zoom meetings. We did test Teams with our colleague and the kids as soon as we found out that schools will start working remotely as well. Now the kids know what their parents do during the working day…

Greetings from the Pyynikki home office!